Google Adwords & Yahoo Search Marketing

PHASE II: Pay Per Click Campaigns

Pay-Per-Click Campaigns are utilize Google AdWords, Yahoo Search Marketing and other search engine services. At the simplest level, your site link is presented to surfers using search engines after they search for words specified in your campaign. Perhaps you are targeting the phrase "San Diego Restaurants." A user searches for that phrase and your link shows up at the top of the results or in the right-hand column.

Follow this link >>> and note the first listing has a blue box behind it. Now look at the right column. The blue box and all listings in the right-hand column are Google AdWord links. It costs nothing to have the link show up (called an impression), you only pay once someone clicks on the link. The cost can range from .10 to $9.00 and more. Most campaign links run from .10 to $2.00. The costs vary on position placement, frequency, other bids, etc.

Let SEMnow provide expert guidance in setting up and running your PPC campaign.